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gh-gtmagents-gtm-agents-plu…/commands/build-adoption-program.md
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---
name: build-adoption-program
description: Crafts segment-specific adoption programs with plays, content, and measurement.
usage: /customer-success:build-adoption-program --segment scaleup --journey 60d --channels in-app,email,cs --objective expansion
---
# Command: build-adoption-program
## Inputs
- **segment** target cohort (startup, scaleup, enterprise, strategic, partner).
- **journey** timeframe (30d, 60d, 90d, custom).
- **channels** comma-separated (in-app, email, webinar, cs, community).
- **objective** adoption | expansion | advocacy | renewal.
- **assets** optional reference to content library or template pack.
## Workflow
1. **Insight Intake** pull health metrics, feedback, and persona research for the segment.
2. **Milestone Design** define onboarding, activation, and expansion milestones.
3. **Play Assembly** map actions per channel with triggers, owners, and personalization rules.
4. **Measurement Plan** list KPIs, guardrails, and reporting cadence.
5. **Enablement Pack** export comms templates, briefs, and training notes.
## Outputs
- Adoption program blueprint (timeline + action matrix).
- Content + comms toolkit aligned to personas and milestones.
- Measurement checklist for CS ops + analytics.
## Agent/Skill Invocations
- `adoption-program-manager` architects program and content plan.
- `customer-health-director` validates KPIs and guardrails.
- `adoption-playbook` skill enforces template + milestone structure.
- `sentiment-feedback-loop` skill integrates qualitative insights.
---