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skills/adoption-playbook/SKILL.md

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+---
+name: adoption-playbook
+description: Structured guide for designing and executing customer adoption programs.
+---
+
+# Adoption Playbook Skill
+
+## When to Use
+- Launching onboarding/adoption initiatives for new segments or products.
+- Refreshing adoption strategies after major roadmap or packaging changes.
+- Standardizing enablement for CS, product, and marketing partnerships.
+
+## Framework
+1. **Persona & Journey Mapping** – goals, blockers, success metrics, critical milestones.
+2. **Play Matrix** – channel x milestone view of actions, owners, cadences, and triggers.
+3. **Content Library** – templates for comms, workshops, office hours, and enablement assets.
+4. **Measurement Plan** – activation, usage, sentiment, expansion metrics with thresholds.
+5. **Feedback Loop** – qualitative signals, experiment backlog, and improvement tracker.
+
+## Templates
+- Journey table (milestone, trigger, action, owner, KPI).
+- Adoption campaign brief with creative/copy checklist.
+- Weekly adoption standup agenda and notes doc.
+
+## Tips
+- Anchor each milestone on a clear customer outcome, not just feature usage.
+- Pair with `build-adoption-program` command for automated blueprints.
+- Archive playbook iterations to show impact in QBR/EBR storytelling.
+
+---