34 lines
1.5 KiB
Markdown
34 lines
1.5 KiB
Markdown
---
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name: launch-adoption-program
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description: Generates an adoption program plan covering onboarding assets, automation, and success plays.
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usage: /customer-marketing:launch-adoption-program --segment smb --product "AI Copilot" --objective activation
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---
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# Command: launch-adoption-program
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## Inputs
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- **segment** – customer cohort (SMB, MM, enterprise, vertical).
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- **product** – product/feature focus.
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- **objective** – activation, feature adoption, cross-sell readiness.
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- **timeline** – optional start/end dates.
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- **constraints** – optional notes (limited CS bandwidth, compliance, etc.).
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## Workflow
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1. **Program Intake** – review success goals, telemetry gaps, stakeholder expectations.
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2. **Playbook Draft** – outline touchpoints (email/in-app, webinars, office hours, community).
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3. **Content & Assets** – recommend guides, videos, success plan templates.
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4. **Automation Wiring** – map triggers, tools, and routing rules (CS, marketing automation, product notifications).
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5. **Measurement Plan** – define activation metrics, adoption goals, feedback loop.
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## Outputs
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- Adoption playbook timeline (touchpoint, owner, channel, asset).
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- Asset checklist + content brief for gaps.
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- Dashboard requirements + SLA tracker.
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## Agent/Skill Invocations
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- `adoption-program-manager` – drives execution + enablement.
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- `expansion-plays` skill – suggests follow-on offers post-adoption.
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- `customer-insights` skill – ensures telemetry signals are wired.
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---
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