34 lines
1.5 KiB
Markdown
34 lines
1.5 KiB
Markdown
---
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name: design-lifecycle-journey
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description: Produces a customer lifecycle journey map with stages, triggers, plays, and owners.
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usage: /customer-marketing:design-lifecycle-journey --segment enterprise --product "Data Cloud"
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---
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# Command: design-lifecycle-journey
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## Inputs
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- **segment** – SMB, mid-market, enterprise, strategic, etc.
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- **product** – product line or package the journey targets.
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- **objectives** – adoption, expansion, advocacy, retention goals.
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- **signals** – optional health metrics or telemetry to align on.
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- **tooling** – optional stack info (Gainsight, HubSpot, Pendo, etc.).
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## Workflow
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1. **Insight Alignment** – analyze current health, usage, NPS, and pipeline targets.
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2. **Stage Definition** – outline onboarding, adoption, value realization, expansion, advocacy.
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3. **Trigger & Play Mapping** – define triggers (usage dips, milestone hits) with recommended plays.
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4. **Owner & Channel Assignment** – map CS, product, marketing, automation responsibilities.
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5. **Measurement Plan** – set KPIs per stage and dashboards/alerts for monitoring.
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## Outputs
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- Journey map table (stage, trigger, play, owner, channel, KPI).
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- Trigger-to-play matrix for automation/CS tooling.
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- Measurement checklist with dashboard queries and alert rules.
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## Agent/Skill Invocations
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- `lifecycle-strategist` – orchestrates journey design.
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- `customer-insights` skill – supplies telemetry + signal definitions.
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- `expansion-plays` skill – recommends stage-specific offers.
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---
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