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skills/expansion-plays/SKILL.md

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+---
+name: expansion-plays
+description: Use when planning adoption-to-expansion motions and cross-sell/upsell
+  campaigns.
+---
+
+# Expansion Playbooks Skill
+
+## When to Use
+- Identifying accounts ready for cross-sell or upsell.
+- Designing lifecycle campaigns that move customers from adoption to value realization and expansion.
+- Partnering with sales/CS to run QBRs, roadmap reviews, or packaging changes.
+
+## Framework
+1. **Signal Stack** – product usage milestone, success plan completion, idle licenses, executive sponsor engagement.
+2. **Play Types** – roadmap preview, ROI workshop, packaged add-on offer, multi-product bundle, success story swap.
+3. **Offer Crafting** – align incentive (discount, pilot, service credits) with customer value narrative.
+4. **Execution Channels** – CS outreach, lifecycle nurture, webinars, executive programs.
+5. **Measurement** – expansion pipeline, attach rates, ARR per account, payback.
+
+## Templates
+- Expansion readiness checklist.
+- QBR/EOQ review deck outline.
+- Offer matrix (persona x trigger x CTA).
+
+## Tips
+- Keep CS + sales alignment tight on ownership and comp.
+- Document experiments (pricing, packaging) and share learning loops with product.
+- Pair with `customer-insights` to validate readiness signals before outreach.
+
+---