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skills/advocacy-programs/SKILL.md

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+---
+name: advocacy-programs
+description: Use when designing and scaling reference, story, advisory, or community
+  programs.
+---
+
+# Customer Advocacy Programs Skill
+
+## When to Use
+- Building a new references or case study engine.
+- Standing up advisory boards, councils, or community spotlights.
+- Refreshing incentives, logistics, or measurement for existing advocacy motions.
+
+## Framework
+1. **Candidate Pool** – identify accounts by health, persona, usage, sentiment, ARR.
+2. **Value Exchange** – clarify why customers would participate (access, insights, promotion, perks).
+3. **Program Design** – define format (case study, event, video, advisory board) with cadence and deliverables.
+4. **Logistics** – NDAs, approvals, briefing docs, gifting, scheduling, speaker prep.
+5. **Measurement** – track influence on pipeline, product feedback volume, PR reach, community growth.
+
+## Templates
+- Advocate scoring sheet + roster.
+- Program brief outline (objectives, stakeholders, content needs, incentives).
+- Activation checklist (outreach → prep → execution → follow-up).
+
+## Tips
+- Keep a single source of truth for advocate status to avoid overuse.
+- Align incentives with procurement/compliance early (gift cards vs swag vs donations).
+- Document quotes/approvals centrally so sales/PR can reuse quickly.
+
+---