Initial commit

skills/advocacy-programs/SKILL.md

@@ -0,0 +1,31 @@
+---
+name: advocacy-programs
+description: Use when designing and scaling reference, story, advisory, or community
+  programs.
+---
+
+# Customer Advocacy Programs Skill
+
+## When to Use
+- Building a new references or case study engine.
+- Standing up advisory boards, councils, or community spotlights.
+- Refreshing incentives, logistics, or measurement for existing advocacy motions.
+
+## Framework
+1. **Candidate Pool** – identify accounts by health, persona, usage, sentiment, ARR.
+2. **Value Exchange** – clarify why customers would participate (access, insights, promotion, perks).
+3. **Program Design** – define format (case study, event, video, advisory board) with cadence and deliverables.
+4. **Logistics** – NDAs, approvals, briefing docs, gifting, scheduling, speaker prep.
+5. **Measurement** – track influence on pipeline, product feedback volume, PR reach, community growth.
+
+## Templates
+- Advocate scoring sheet + roster.
+- Program brief outline (objectives, stakeholders, content needs, incentives).
+- Activation checklist (outreach → prep → execution → follow-up).
+
+## Tips
+- Keep a single source of truth for advocate status to avoid overuse.
+- Align incentives with procurement/compliance early (gift cards vs swag vs donations).
+- Document quotes/approvals centrally so sales/PR can reuse quickly.
+
+---

skills/customer-insights/SKILL.md

@@ -0,0 +1,31 @@
+---
+name: customer-insights
+description: Use when consolidating product usage, health, and sentiment signals for
+  lifecycle programs.
+---
+
+# Customer Insights & Telemetry Skill
+
+## When to Use
+- Building segment-specific lifecycle journeys.
+- Prioritizing accounts for adoption help, expansion offers, or advocacy invites.
+- Diagnosing churn/retention risks and surfacing insights to CS + product.
+
+## Framework
+1. **Signals Stack** – product usage, engagement, sentiment, commercial, health composite.
+2. **Data Plumbing** – define sources (warehouse, product analytics, CS tools) and refresh cadence.
+3. **Normalization** – align account/user IDs, tag personas/verticals.
+4. **Insight Delivery** – dashboards + alerts to lifecycle, CS, product teams.
+5. **Closed Loop** – track outcomes (expansion booked, churn prevented, advocacy activated).
+
+## Templates
+- Health score schema (dimensions, weight, threshold, owner).
+- Insight brief (observation, impact, recommended play, owner, due date).
+- Data dictionary for lifecycle dashboards.
+
+## Tips
+- Keep manual notes from CSMs in sync with telemetry to avoid blind spots.
+- Tag signals by persona/vertical for more precise plays.
+- Automate distribution via Slack/email alerts tied to triggers.
+
+---

skills/expansion-plays/SKILL.md

@@ -0,0 +1,31 @@
+---
+name: expansion-plays
+description: Use when planning adoption-to-expansion motions and cross-sell/upsell
+  campaigns.
+---
+
+# Expansion Playbooks Skill
+
+## When to Use
+- Identifying accounts ready for cross-sell or upsell.
+- Designing lifecycle campaigns that move customers from adoption to value realization and expansion.
+- Partnering with sales/CS to run QBRs, roadmap reviews, or packaging changes.
+
+## Framework
+1. **Signal Stack** – product usage milestone, success plan completion, idle licenses, executive sponsor engagement.
+2. **Play Types** – roadmap preview, ROI workshop, packaged add-on offer, multi-product bundle, success story swap.
+3. **Offer Crafting** – align incentive (discount, pilot, service credits) with customer value narrative.
+4. **Execution Channels** – CS outreach, lifecycle nurture, webinars, executive programs.
+5. **Measurement** – expansion pipeline, attach rates, ARR per account, payback.
+
+## Templates
+- Expansion readiness checklist.
+- QBR/EOQ review deck outline.
+- Offer matrix (persona x trigger x CTA).
+
+## Tips
+- Keep CS + sales alignment tight on ownership and comp.
+- Document experiments (pricing, packaging) and share learning loops with product.
+- Pair with `customer-insights` to validate readiness signals before outreach.
+
+---