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commands/activate-advocacy.md

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+---
+name: activate-advocacy
+description: Builds an advocacy activation plan (references, stories, community, advisory boards) with logistics and incentives.
+usage: /customer-marketing:activate-advocacy --program "Advisory Board" --segment enterprise --goal pipeline
+---
+
+# Command: activate-advocacy
+
+## Inputs
+- **program** – references, case studies, advisory board, community, event, etc.
+- **segment** – target advocate cohort (industry, ARR tier, role).
+- **goal** – pipeline influence, product feedback, PR, community growth.
+- **timeline** – optional kickoff + launch dates.
+- **incentives** – optional reward structure.
+
+## Workflow
+1. **Advocate Selection** – pull candidate list by health, persona, usage, advocacy history.
+2. **Program Design** – define value exchange, content/assets needed, participation cadence.
+3. **Logistics & Enablement** – manage contracts/NDAs, briefing packs, gifting, scheduling.
+4. **Activation** – run outreach, rehearsal/prep, live session/event coordination.
+5. **Measurement & Feedback** – capture influence (opps, quotes, PR), gather product insights, update roster.
+
+## Outputs
+- Advocate roster with scores + outreach plan.
+- Program brief (objectives, agenda, deliverables, incentives).
+- Measurement dashboard + follow-up checklist.
+
+## Agent/Skill Invocations
+- `advocacy-lead` – orchestrates activation + stakeholder alignment.
+- `advocacy-programs` skill – provides templates + guardrails.
+- `customer-insights` skill – feeds health/usage signals for targeting.
+
+---