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governance Use to establish ownership, cadences, and compliance for customer journey programs.

Journey Governance Framework Skill

When to Use

  • Standing up or refreshing journey councils and review cadences.
  • Coordinating multi-team initiatives that impact customer experience.
  • Preparing executive updates or compliance reviews tied to journey changes.

Framework

  1. Ownership Model define RACI across CX strategist, product, marketing, CS, ops, and exec sponsors.
  2. Cadences set quarterly journey reviews, monthly initiative standups, and weekly execution syncs.
  3. Documentation maintain living journey maps, backlog tracker, decision log, and KPI dashboards.
  4. Change Control outline approval steps, testing requirements, and communication plans for journey changes.
  5. Measurement & Accountability set KPIs per initiative, assign owners, and track progress vs targets.

Templates

  • Governance charter (mission, scope, roles, cadences, tooling).
  • Decision log (request, decision, rationale, owner, follow-up date).
  • KPI dashboard outline for exec reviews.

Tips

  • Pair governance reviews with updated VOC and telemetry so decisions stay grounded in customer data.
  • Keep documentation in a shared workspace with version history.
  • Rotate spotlight sections in reviews to feature wins, experiments, and unresolved risks.