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skills/journey-mapping/SKILL.md

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+---
+name: journey-mapping
+description: Use to facilitate cross-functional journey mapping with data-backed insights.
+---
+
+# Journey Mapping Toolkit Skill
+
+## When to Use
+- Kicking off new persona journeys or refreshing existing ones.
+- Preparing workshops with stakeholders across marketing, product, CS, and sales.
+- Auditing journey artifacts for consistency and completeness.
+
+## Framework
+1. **Preparation** – collect VOC findings, telemetry, and existing documentation; define scope, persona, and goals.
+2. **Stage Definition** – align on lifecycle stages, success metrics, and ownership.
+3. **Touchpoint Mapping** – capture channels, emotions, expectations, and supporting systems.
+4. **Gap Identification** – document friction points, root causes, and opportunities.
+5. **Action Linking** – connect gaps to initiatives, success metrics, and measurement plans.
+
+## Templates
+- Journey storyboard canvas (stage, touchpoint, emotion, KPI, owner).
+- Persona one-pager with goals, pains, and preferred channels.
+- Gap log sheet (issue, impact, evidence, owner, next step).
+
+## Tips
+- Keep sessions interactive with pre-read data and live polling.
+- Include frontline voices (support, sales, CSMs) for real-world context.
+- Version control maps so improvements are traceable over time.
+
+---