32 lines
1.3 KiB
Markdown
32 lines
1.3 KiB
Markdown
---
|
||
name: survey-design
|
||
description: Use to craft rigorous survey instruments with sampling, question logic,
|
||
and QA standards.
|
||
---
|
||
|
||
# Customer Survey Design Kit Skill
|
||
|
||
## When to Use
|
||
- Launching new surveys or refreshing existing templates.
|
||
- Diagnosing low response quality or bias in ongoing programs.
|
||
- Training GTM teams on survey best practices.
|
||
|
||
## Framework
|
||
1. **Objective Clarity** – define single-topic goals, hypotheses, and decision criteria.
|
||
2. **Audience & Sampling** – specify personas, quotas, suppression rules, and incentive plan.
|
||
3. **Question Architecture** – balance quant vs qual questions, avoid double-barreled prompts, include screener + validation items.
|
||
4. **Logic & Branching** – outline conditional flows, progress indicators, and completion time targets.
|
||
5. **QA Checklist** – test across devices, languages, anonymity rules, and data export formats.
|
||
|
||
## Templates
|
||
- Survey brief (goal, audience, sample, success metrics).
|
||
- Question bank categorized by objective (adoption, satisfaction, pricing, roadmap).
|
||
- QA script for reviewers to confirm copy, logic, and translations.
|
||
|
||
## Tips
|
||
- Cap surveys at <10 minutes unless offering significant incentives.
|
||
- Randomize answer choices when appropriate to reduce bias.
|
||
- Pair with `stakeholder-ops` to align approvals and launch windows.
|
||
|
||
---
|