36 lines
1.6 KiB
Markdown
36 lines
1.6 KiB
Markdown
---
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name: segment-customers
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description: Generates customer segmentation models, scoring logic, and activation briefs.
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usage: /customer-analytics:segment-customers --goal "upsell" --inputs usage,firmographic --method hybrid --segments 5
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---
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# Command: segment-customers
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## Inputs
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- **goal** – business goal (upsell, retention, adoption, marketing efficiency).
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- **inputs** – comma-separated data sources (usage, firmographic, revenue, support, survey).
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- **method** – rules | clustering | hybrid.
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- **segments** – target number of segments/personas to output.
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- **activation** – optional channel focus (sales, cs, marketing, product).
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## Workflow
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1. **Data Profiling** – evaluate selected inputs, quality, and coverage.
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2. **Segmentation Design** – run clustering/heuristics, score stability, and interpretability.
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3. **Scoring Logic** – define rules/weights for RevOps/data teams to implement.
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4. **Persona Packaging** – craft segment personas with value props, risks, and KPIs.
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5. **Activation Plan** – map segments to GTM plays, reporting, and refresh cadence.
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## Outputs
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- Segmentation matrix (definition, criteria, size, key metrics).
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- Scoring workbook/API spec with weights and thresholds.
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- Activation brief aligning segments to plays/channels.
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## Agent/Skill Invocations
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- `segmentation-architect` – leads modeling + documentation.
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- `retention-analyst` – supplies usage/retention signals.
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- `customer-insights-partner` – injects qualitative proof.
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- `segmentation-framework` skill – provides templates + guardrails.
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- `activation-map` skill – links segments to GTM workflows.
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---
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