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skills/segmentation-framework/SKILL.md

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+---
+name: segmentation-framework
+description: Use to design and document customer segments with clear criteria, metrics,
+  and governance.
+---
+
+# Segmentation Framework Skill
+
+## When to Use
+- Building or refreshing customer personas for marketing, sales, or product usage.
+- Aligning RevOps/data teams on scoring logic.
+- Preparing documentation for GTM activation or reporting.
+
+## Framework
+1. **Objective & KPIs** – clarify why segmentation is needed and how it will be measured.
+2. **Data Inputs** – list sources (firmographic, technographic, usage, revenue, intent) and required freshness.
+3. **Segmentation Logic** – outline rules/cluster definitions, decision trees, and scoring weights.
+4. **Validation Checklist** – sample accounts, lift vs KPIs, stakeholder review.
+5. **Governance** – refresh cadence, change management process, and owner roster.
+
+## Templates
+- Segmentation spec (definition, logic, KPIs, owner).
+- Scoring weight table + calculator.
+- Adoption tracker + feedback log.
+
+## Tips
+- Start with simple rules before layering complex clustering.
+- Document exclusions and fallback logic for incomplete data.
+- Pair with `activation-map` to ensure each segment has downstream plays.
+
+---