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skills/save-play-library/SKILL.md

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+---
+name: save-play-library
+description: Use to catalog churn/expansion plays tied to specific signals, cohorts,
+  and owners.
+---
+
+# Save Play Library Skill
+
+## When to Use
+- Translating retention signals into specific remediation actions.
+- Coordinating lifecycle marketing and CS teams on who does what.
+- Measuring effectiveness of save plays over time.
+
+## Framework
+1. **Signal Definition** – map triggers (drop in usage, support surge, NPS drop) to play categories.
+2. **Play Blueprint** – outline objective, audience, messaging, channels, and required assets.
+3. **Owner Matrix** – assign owners (CSM, lifecycle marketer, exec sponsor) with SLAs.
+4. **Measurement Plan** – specify KPIs, experiment windows, and success criteria.
+5. **Feedback Loop** – capture results, learnings, and iterate on play details.
+
+## Templates
+- Play card (trigger, action steps, assets, KPI, owner).
+- Experiment tracker with control/test cohorts.
+- Post-play retrospective form.
+
+## Tips
+- Keep plays modular so they can stack (email + exec outreach + offer).
+- Include links to enablement assets for quick execution.
+- Pair with `retention-dashboard` to trigger plays automatically when thresholds trip.
+
+---