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skills/activation-map/SKILL.md

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+---
+name: activation-map
+description: Use to link segments and insights to GTM plays, owners, and measurement
+  plans.
+---
+
+# Activation Map Skill
+
+## When to Use
+- After defining new customer segments or insights that require action.
+- Aligning marketing, sales, CS, and product teams on who owns what.
+- Tracking adoption and performance of segment-driven campaigns.
+
+## Framework
+1. **Segment/Insight Summary** – describe target segments, size, and business goal.
+2. **Play Mapping** – list recommended plays (campaign, nurture, CS program, product change) with owners.
+3. **Channel & Asset Needs** – specify content, tooling, and integrations required.
+4. **Measurement** – define KPIs, dashboards, and review cadence.
+5. **Feedback Loop** – gather learnings, update plays, and inform next iteration.
+
+## Templates
+- Activation matrix (segment, play, owner, timing, KPI).
+- Brief template for play owners.
+- Scorecard format for exec reviews.
+
+## Tips
+- Keep owners accountable by including due dates and status fields.
+- Tie KPIs back to the original segmentation goal for clarity.
+- Pair with `segmentation-framework` updates to maintain alignment.
+
+---