Initial commit

skills/activation-map/SKILL.md

@@ -0,0 +1,31 @@
+---
+name: activation-map
+description: Use to link segments and insights to GTM plays, owners, and measurement
+  plans.
+---
+
+# Activation Map Skill
+
+## When to Use
+- After defining new customer segments or insights that require action.
+- Aligning marketing, sales, CS, and product teams on who owns what.
+- Tracking adoption and performance of segment-driven campaigns.
+
+## Framework
+1. **Segment/Insight Summary** – describe target segments, size, and business goal.
+2. **Play Mapping** – list recommended plays (campaign, nurture, CS program, product change) with owners.
+3. **Channel & Asset Needs** – specify content, tooling, and integrations required.
+4. **Measurement** – define KPIs, dashboards, and review cadence.
+5. **Feedback Loop** – gather learnings, update plays, and inform next iteration.
+
+## Templates
+- Activation matrix (segment, play, owner, timing, KPI).
+- Brief template for play owners.
+- Scorecard format for exec reviews.
+
+## Tips
+- Keep owners accountable by including due dates and status fields.
+- Tie KPIs back to the original segmentation goal for clarity.
+- Pair with `segmentation-framework` updates to maintain alignment.
+
+---

skills/retention-dashboard/SKILL.md

@@ -0,0 +1,30 @@
+---
+name: retention-dashboard
+description: Use to visualize churn, expansion, and health metrics across cohorts.
+---
+
+# Retention Dashboard Toolkit Skill
+
+## When to Use
+- Automating retention reviews for CS, lifecycle marketing, or execs.
+- Tracking pilot outcomes for adoption/save plays.
+- Providing drillable dashboards to segment owners.
+
+## Framework
+1. **Metric Definitions** – ARR retention, logo retention, expansion %, health scores.
+2. **Cohort Dimensions** – plan, persona, region, industry, product, acquisition channel.
+3. **Visualization Layout** – summary tiles, cohort heatmaps, waterfall, signal callouts.
+4. **Alerting Layer** – thresholds for Slack/email alerts when metrics breach targets.
+5. **Annotation Workflow** – capture commentary, actions, and follow-up owners.
+
+## Templates
+- BI dashboard spec (metrics, dimensions, filters, refresh cadence).
+- Weekly retention digest format.
+- Alert template with context + call to action.
+
+## Tips
+- Normalize metrics (e.g., ARR, accounts, seats) to avoid confusion.
+- Tie charts to plays so stakeholders know what to do next.
+- Pair with `activation-map` to log actions triggered by signals.
+
+---

skills/save-play-library/SKILL.md

@@ -0,0 +1,31 @@
+---
+name: save-play-library
+description: Use to catalog churn/expansion plays tied to specific signals, cohorts,
+  and owners.
+---
+
+# Save Play Library Skill
+
+## When to Use
+- Translating retention signals into specific remediation actions.
+- Coordinating lifecycle marketing and CS teams on who does what.
+- Measuring effectiveness of save plays over time.
+
+## Framework
+1. **Signal Definition** – map triggers (drop in usage, support surge, NPS drop) to play categories.
+2. **Play Blueprint** – outline objective, audience, messaging, channels, and required assets.
+3. **Owner Matrix** – assign owners (CSM, lifecycle marketer, exec sponsor) with SLAs.
+4. **Measurement Plan** – specify KPIs, experiment windows, and success criteria.
+5. **Feedback Loop** – capture results, learnings, and iterate on play details.
+
+## Templates
+- Play card (trigger, action steps, assets, KPI, owner).
+- Experiment tracker with control/test cohorts.
+- Post-play retrospective form.
+
+## Tips
+- Keep plays modular so they can stack (email + exec outreach + offer).
+- Include links to enablement assets for quick execution.
+- Pair with `retention-dashboard` to trigger plays automatically when thresholds trip.
+
+---

skills/segmentation-framework/SKILL.md

@@ -0,0 +1,31 @@
+---
+name: segmentation-framework
+description: Use to design and document customer segments with clear criteria, metrics,
+  and governance.
+---
+
+# Segmentation Framework Skill
+
+## When to Use
+- Building or refreshing customer personas for marketing, sales, or product usage.
+- Aligning RevOps/data teams on scoring logic.
+- Preparing documentation for GTM activation or reporting.
+
+## Framework
+1. **Objective & KPIs** – clarify why segmentation is needed and how it will be measured.
+2. **Data Inputs** – list sources (firmographic, technographic, usage, revenue, intent) and required freshness.
+3. **Segmentation Logic** – outline rules/cluster definitions, decision trees, and scoring weights.
+4. **Validation Checklist** – sample accounts, lift vs KPIs, stakeholder review.
+5. **Governance** – refresh cadence, change management process, and owner roster.
+
+## Templates
+- Segmentation spec (definition, logic, KPIs, owner).
+- Scoring weight table + calculator.
+- Adoption tracker + feedback log.
+
+## Tips
+- Start with simple rules before layering complex clustering.
+- Document exclusions and fallback logic for incomplete data.
+- Pair with `activation-map` to ensure each segment has downstream plays.
+
+---