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commands/synthesize-insights.md
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---
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name: synthesize-insights
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description: Consolidates qualitative + quantitative customer signals into executive-ready briefs.
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usage: /customer-analytics:synthesize-insights --theme "onboarding" --sources "interviews,surveys,community" --audience "product,marketing"
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---
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# Command: synthesize-insights
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## Inputs
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- **theme** – focus topic (onboarding, adoption, support, expansion, churn).
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- **sources** – comma-separated inputs (interviews, surveys, community, NPS, usage).
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- **audience** – target stakeholders (product, marketing, sales, cs, exec).
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- **urgency** – normal | rush to tailor scope.
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- **format** – deck | memo | digest.
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## Workflow
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1. **Signal Collection** – gather requested data + qualitative notes; dedupe/resample as needed.
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2. **Coding & Tagging** – cluster observations into themes, sentiments, and impact level.
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3. **Quantification** – add metrics per theme (occurrence, ARR impacted, retention delta).
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4. **Recommendation Layer** – map insights to actions, owners, and next experiment ideas.
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5. **Packaging & Distribution** – produce deck/memo/digest plus repository updates.
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## Outputs
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- Insight brief with themes, quotes, metrics, and action items.
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- Repository updates with tags + links.
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- Follow-up tracker for product/GTM owners.
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## Agent/Skill Invocations
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- `customer-insights-partner` – leads research synthesis.
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- `segmentation-architect` – contextualizes insights by segment.
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- `retention-analyst` – quantifies impact on retention metrics.
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- `insight-repository` skill – maintains tagging + historical logs.
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- `activation-map` skill – links insights to GTM actions.
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---
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