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commands/segment-customers.md

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+---
+name: segment-customers
+description: Generates customer segmentation models, scoring logic, and activation briefs.
+usage: /customer-analytics:segment-customers --goal "upsell" --inputs usage,firmographic --method hybrid --segments 5
+---
+
+# Command: segment-customers
+
+## Inputs
+- **goal** – business goal (upsell, retention, adoption, marketing efficiency).
+- **inputs** – comma-separated data sources (usage, firmographic, revenue, support, survey).
+- **method** – rules | clustering | hybrid.
+- **segments** – target number of segments/personas to output.
+- **activation** – optional channel focus (sales, cs, marketing, product).
+
+## Workflow
+1. **Data Profiling** – evaluate selected inputs, quality, and coverage.
+2. **Segmentation Design** – run clustering/heuristics, score stability, and interpretability.
+3. **Scoring Logic** – define rules/weights for RevOps/data teams to implement.
+4. **Persona Packaging** – craft segment personas with value props, risks, and KPIs.
+5. **Activation Plan** – map segments to GTM plays, reporting, and refresh cadence.
+
+## Outputs
+- Segmentation matrix (definition, criteria, size, key metrics).
+- Scoring workbook/API spec with weights and thresholds.
+- Activation brief aligning segments to plays/channels.
+
+## Agent/Skill Invocations
+- `segmentation-architect` – leads modeling + documentation.
+- `retention-analyst` – supplies usage/retention signals.
+- `customer-insights-partner` – injects qualitative proof.
+- `segmentation-framework` skill – provides templates + guardrails.
+- `activation-map` skill – links segments to GTM workflows.
+
+---