31 lines
1.2 KiB
Markdown
31 lines
1.2 KiB
Markdown
---
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name: advocate-sourcing
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description: Use to identify, score, and prioritize customer advocates for programs.
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---
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# Advocate Sourcing Skill
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## When to Use
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- Building reference pools, speaker rosters, or customer advisory councils.
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- Auditing advocacy coverage by region, persona, or product.
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- Refreshing advocate tiers after product launches or org changes.
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## Framework
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1. **Signal Collection** – product usage, NPS, expansion, support interactions, community engagement.
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2. **Scoring Model** – weight value delivered, relationship strength, storytelling potential, and risk.
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3. **Tiering** – classify advocates into spotlight, reference-ready, nurture, and do-not-contact.
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4. **Consent & Compliance** – track legal approvals, NDAs, and data sharing requirements.
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5. **Backlog Management** – log asks, upcoming opportunities, and fatigue limits.
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## Templates
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- Advocate roster spreadsheet with scoring columns and program tags.
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- Coverage heatmap by persona/region.
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- Outreach tracker (advocate → ask → owner → status).
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## Tips
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- Partner with CS to capture qualitative context before outreach.
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- Rotate advocates to avoid burnout and capture fresh stories.
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- Keep consent status synced with CRM/legal systems.
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---
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