Initial commit

skills/storytelling/SKILL.md

@@ -0,0 +1,31 @@
+---
+name: storytelling
+description: Use to craft compelling narratives and assets from customer advocacy
+  programs.
+---
+
+# Advocacy Storytelling Skill
+
+## When to Use
+- Producing case studies, videos, webinars, or social proof assets.
+- Training PMM, CS, or agencies on customer narrative structure.
+- Auditing existing stories for consistency and freshness.
+
+## Framework
+1. **Hero Definition** – capture persona, industry, and stakes to establish relevance.
+2. **Challenge & Stakes** – quantify pain points and consequences of inaction.
+3. **Solution Narrative** – highlight product capabilities, implementation journey, and partner collaboration.
+4. **Outcomes & Proof** – provide metrics, quotes, and qualitative wins.
+5. **Call-to-Action** – tailor next steps for target audience (demo, trial, community join).
+
+## Templates
+- Story outline (hero, challenge, solution, outcomes, CTA).
+- Quote library sheet with metadata and approvals.
+- Multi-format checklist (PDF, blog, video, social snippets) with owners.
+
+## Tips
+- Capture B-roll or extra quotes for future reuse.
+- Align tone with persona; execs prefer strategic outcomes while practitioners need tactical details.
+- Pair with `create-stories` command to keep assets and distribution in sync.
+
+---