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skills/advocate-sourcing/SKILL.md

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+---
+name: advocate-sourcing
+description: Use to identify, score, and prioritize customer advocates for programs.
+---
+
+# Advocate Sourcing Skill
+
+## When to Use
+- Building reference pools, speaker rosters, or customer advisory councils.
+- Auditing advocacy coverage by region, persona, or product.
+- Refreshing advocate tiers after product launches or org changes.
+
+## Framework
+1. **Signal Collection** – product usage, NPS, expansion, support interactions, community engagement.
+2. **Scoring Model** – weight value delivered, relationship strength, storytelling potential, and risk.
+3. **Tiering** – classify advocates into spotlight, reference-ready, nurture, and do-not-contact.
+4. **Consent & Compliance** – track legal approvals, NDAs, and data sharing requirements.
+5. **Backlog Management** – log asks, upcoming opportunities, and fatigue limits.
+
+## Templates
+- Advocate roster spreadsheet with scoring columns and program tags.
+- Coverage heatmap by persona/region.
+- Outreach tracker (advocate → ask → owner → status).
+
+## Tips
+- Partner with CS to capture qualitative context before outreach.
+- Rotate advocates to avoid burnout and capture fresh stories.
+- Keep consent status synced with CRM/legal systems.
+
+---