31 lines
1.1 KiB
Markdown
31 lines
1.1 KiB
Markdown
---
|
||
name: voice-guidelines
|
||
description: Use when enforcing brand tone, style, and localization rules across copy.
|
||
---
|
||
|
||
# Voice & Style Guidelines Skill
|
||
|
||
## When to Use
|
||
- Reviewing copy for tone consistency.
|
||
- Localizing copy for new regions or verticals.
|
||
- Training new writers or agencies on brand standards.
|
||
|
||
## Framework
|
||
1. **Voice Pillars** – e.g., confident, empathetic, pragmatic (with examples).
|
||
2. **Tone Ladder** – how tone shifts by channel, funnel stage, or audience.
|
||
3. **Style Rules** – grammar, punctuation, casing, formatting, banned phrases.
|
||
4. **Accessibility** – reading level, inclusive language, jargon policy.
|
||
5. **Localization Notes** – regional terminology, regulatory statements, measurement units.
|
||
|
||
## Templates
|
||
- Do/Don’t example library.
|
||
- Localization matrix (region, language, required changes).
|
||
- Voice feedback form (issue, recommendation, owner).
|
||
|
||
## Tips
|
||
- Revisit guidelines quarterly; align with positioning updates.
|
||
- Pair with `message-architecture` for consistent structure.
|
||
- Track exceptions (e.g., partner co-branding) to avoid conflicting signals.
|
||
|
||
---
|