31 lines
1.1 KiB
Markdown
31 lines
1.1 KiB
Markdown
---
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name: offer-testing
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description: Use when designing copy experiments to optimize hooks, offers, and CTAs.
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---
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# Offer Testing Playbooks Skill
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## When to Use
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- Planning subject line/CTA/offer tests across email, ads, or landing pages.
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- Validating new positioning or pricing language.
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- Running copy refresh cycles for campaigns.
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## Framework
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1. **Hypothesis** – statement of expected lift + rationale.
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2. **Variable Selection** – hook, CTA, body copy, offer framing, proof element.
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3. **Segmentation** – define audience splits and holdouts.
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4. **Metrics** – primary KPI + guardrails (opens, CTR, CVR, CPL, unsub, spam).
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5. **Analysis** – statistical significance (chi-square, z-test) or Bayesian approach.
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## Templates
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- Experiment brief (variable, control, variant, KPI, sample size, duration).
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- Results report (metric table, significance, insight, next steps).
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- Prioritization matrix (ICE/RICE scoring).
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## Tips
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- Limit to one variable per test to isolate learnings.
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- Ensure minimum sample sizes per channel before declaring winners.
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- Log tests and learnings in a shared repository.
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---
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