31 lines
956 B
Markdown
31 lines
956 B
Markdown
---
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name: message-architecture
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description: Use when structuring messaging hierarchy, hook banks, and CTA playbooks.
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---
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# Message Architecture Systems Skill
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## When to Use
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- Creating new messaging for campaigns, features, or personas.
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- Auditing messaging consistency across channels.
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- Onboarding new writers or agencies.
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## Framework
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1. **Audience & Insight** – persona, pain, desired outcome.
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2. **Promise** – primary value proposition + emotional appeal.
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3. **Proof** – metrics, customer quotes, product differentiators.
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4. **Hooks** – formulas mapped to channels.
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5. **CTAs** – stage-specific calls to action + urgency modifiers.
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## Templates
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- Message house diagram.
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- Hook bank sheet with formulas/examples.
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- CTA matrix (persona x funnel stage x CTA).
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## Tips
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- Document banned phrases and compliance notes.
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- Keep proof points fresh; retire outdated metrics.
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- Pair with `voice-guidelines` skill to maintain tone consistency.
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---
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