34 lines
1.3 KiB
Markdown
34 lines
1.3 KiB
Markdown
---
|
||
name: test-and-report
|
||
description: Creates a copy experimentation plan with reporting template and action items.
|
||
usage: /copywriting:test-and-report --channels "email,ads" --kpis "ctr,conversion" --window 14d
|
||
---
|
||
|
||
# Command: test-and-report
|
||
|
||
## Inputs
|
||
- **channels** – channels under test.
|
||
- **kpis** – comma-separated metrics (open, CTR, CVR, CPL, pipeline).
|
||
- **window** – reporting cadence (7d, 14d, 30d).
|
||
- **variants** – optional list of existing tests.
|
||
- **segments** – optional persona/region tiers.
|
||
|
||
## Workflow
|
||
1. **Test Inventory** – list active/pending copy tests per channel.
|
||
2. **Hypothesis Framework** – define hypothesis, expected impact, measurement plan.
|
||
3. **Sample Size & Duration** – estimate recipient volume/time to significance.
|
||
4. **Reporting Template** – specify dashboards, data sources, significance tests.
|
||
5. **Action Plan** – document recommended actions based on results.
|
||
|
||
## Outputs
|
||
- Experiment tracker table (test, hypothesis, status, KPI, owner).
|
||
- Reporting template (charts/tables, significance calculations, insights).
|
||
- Action item list with owners and deadlines.
|
||
|
||
## Agent/Skill Invocations
|
||
- `copy-strategist` – prioritizes experiments.
|
||
- `offer-testing` skill – provides test design and statistical guardrails.
|
||
- `voice-editor` – confirms brand implications of winning variants.
|
||
|
||
---
|