1.3 KiB
1.3 KiB
name, description, usage
| name | description | usage |
|---|---|---|
| test-and-report | Creates a copy experimentation plan with reporting template and action items. | /copywriting:test-and-report --channels "email,ads" --kpis "ctr,conversion" --window 14d |
Command: test-and-report
Inputs
- channels – channels under test.
- kpis – comma-separated metrics (open, CTR, CVR, CPL, pipeline).
- window – reporting cadence (7d, 14d, 30d).
- variants – optional list of existing tests.
- segments – optional persona/region tiers.
Workflow
- Test Inventory – list active/pending copy tests per channel.
- Hypothesis Framework – define hypothesis, expected impact, measurement plan.
- Sample Size & Duration – estimate recipient volume/time to significance.
- Reporting Template – specify dashboards, data sources, significance tests.
- Action Plan – document recommended actions based on results.
Outputs
- Experiment tracker table (test, hypothesis, status, KPI, owner).
- Reporting template (charts/tables, significance calculations, insights).
- Action item list with owners and deadlines.
Agent/Skill Invocations
copy-strategist– prioritizes experiments.offer-testingskill – provides test design and statistical guardrails.voice-editor– confirms brand implications of winning variants.