34 lines
1.3 KiB
Markdown
34 lines
1.3 KiB
Markdown
---
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name: create-messaging-brief
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description: Generates a messaging brief with hook banks, proof points, and CTA strategy.
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usage: /copywriting:create-messaging-brief --goal pipeline --persona "RevOps" --offer "AI copilot"
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---
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# Command: create-messaging-brief
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## Inputs
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- **goal** – awareness, pipeline, expansion, etc.
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- **persona** – target audience.
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- **offer** – product/feature/value prop.
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- **proof_assets** – optional customer quotes, metrics, analyst notes.
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- **channels** – optional list (email, ads, landing page, social).
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## Workflow
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1. **Insight Intake** – gather positioning, ICP pain points, proof assets.
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2. **Message Architecture** – build headline, pillars, supporting statements.
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3. **Hook Bank** – produce multiple hook formulas per channel.
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4. **CTA Strategy** – recommend CTAs per funnel stage + urgency tactics.
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5. **Experiment Recommendations** – highlight copy tests with KPIs.
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## Outputs
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- Messaging brief document (headline, pillars, proof, CTA matrix).
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- Hook bank and CTA recommendations by channel.
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- Experiment backlog entries.
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## Agent/Skill Invocations
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- `copy-strategist` – oversees messaging structure.
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- `message-architecture` skill – enforces framework consistency.
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- `voice-editor` – ensures guideline alignment.
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---
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