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commands/test-and-report.md

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+---
+name: test-and-report
+description: Creates a copy experimentation plan with reporting template and action items.
+usage: /copywriting:test-and-report --channels "email,ads" --kpis "ctr,conversion" --window 14d
+---
+
+# Command: test-and-report
+
+## Inputs
+- **channels** – channels under test.
+- **kpis** – comma-separated metrics (open, CTR, CVR, CPL, pipeline).
+- **window** – reporting cadence (7d, 14d, 30d).
+- **variants** – optional list of existing tests.
+- **segments** – optional persona/region tiers.
+
+## Workflow
+1. **Test Inventory** – list active/pending copy tests per channel.
+2. **Hypothesis Framework** – define hypothesis, expected impact, measurement plan.
+3. **Sample Size & Duration** – estimate recipient volume/time to significance.
+4. **Reporting Template** – specify dashboards, data sources, significance tests.
+5. **Action Plan** – document recommended actions based on results.
+
+## Outputs
+- Experiment tracker table (test, hypothesis, status, KPI, owner).
+- Reporting template (charts/tables, significance calculations, insights).
+- Action item list with owners and deadlines.
+
+## Agent/Skill Invocations
+- `copy-strategist` – prioritizes experiments.
+- `offer-testing` skill – provides test design and statistical guardrails.
+- `voice-editor` – confirms brand implications of winning variants.
+
+---