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commands/create-messaging-brief.md

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+---
+name: create-messaging-brief
+description: Generates a messaging brief with hook banks, proof points, and CTA strategy.
+usage: /copywriting:create-messaging-brief --goal pipeline --persona "RevOps" --offer "AI copilot"
+---
+
+# Command: create-messaging-brief
+
+## Inputs
+- **goal** – awareness, pipeline, expansion, etc.
+- **persona** – target audience.
+- **offer** – product/feature/value prop.
+- **proof_assets** – optional customer quotes, metrics, analyst notes.
+- **channels** – optional list (email, ads, landing page, social).
+
+## Workflow
+1. **Insight Intake** – gather positioning, ICP pain points, proof assets.
+2. **Message Architecture** – build headline, pillars, supporting statements.
+3. **Hook Bank** – produce multiple hook formulas per channel.
+4. **CTA Strategy** – recommend CTAs per funnel stage + urgency tactics.
+5. **Experiment Recommendations** – highlight copy tests with KPIs.
+
+## Outputs
+- Messaging brief document (headline, pillars, proof, CTA matrix).
+- Hook bank and CTA recommendations by channel.
+- Experiment backlog entries.
+
+## Agent/Skill Invocations
+- `copy-strategist` – oversees messaging structure.
+- `message-architecture` skill – enforces framework consistency.
+- `voice-editor` – ensures guideline alignment.
+
+---