32 lines
1.3 KiB
Markdown
32 lines
1.3 KiB
Markdown
---
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name: distribution-checklist
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description: Use when planning multi-channel publishing, promotions, and measurement
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for content pillars.
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---
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# Distribution & Amplification Checklist Skill
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## When to Use
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- Launching new hero assets or campaigns across multiple channels.
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- Coordinating owned, earned, and paid amplification efforts.
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- Auditing distribution readiness before go-live.
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## Framework
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1. **Channel Readiness** – confirm CMS/social/email templates, personalization, localization plans.
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2. **Publishing Steps** – detail scheduling, approvals, assets (thumbnails, snippets, UTMs).
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3. **Amplification** – partner drops, paid boosts, influencer outreach, employee advocacy, enablement kits.
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4. **Measurement** – define KPIs, UTMs, dashboards, alerting thresholds, reporting cadence.
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5. **Feedback & Recycling** – plan check-ins for performance review, comments, repurposing opportunities.
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## Templates
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- Distribution checklist per channel (tasks, owner, due date, status).
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- Amplification matrix (partner, asset, CTA, logistics).
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- Reporting sheet linking metrics to assets/UTMs.
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## Tips
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- Align UTMs + naming conventions before scheduling to keep analytics clean.
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- Document embargoes and partner requirements to avoid misfires.
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- Schedule follow-up touchpoints to convert top performers into evergreen assets.
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---
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