49 lines
3.1 KiB
Markdown
49 lines
3.1 KiB
Markdown
---
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name: distribute-assets
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description: Creates a distribution + amplification plan with schedule, UTMs, and partner alignment.
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usage: /content-pipeline-orchestration:distribute-assets --pillar "AI readiness" --channels "blog,email,linkedin" --partners "Acme"
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---
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# Command: distribute-assets
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## Inputs
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- **pillar** – content pillar or campaign name.
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- **channels** – comma-separated list (blog, CMS, email, social, paid, partner, enablement).
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- **partners** – optional partner/community co-marketing list.
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- **utm** – optional base UTM template.
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- **boosts** – optional paid boost budget or parameters.
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### GTM Agents Pattern & Plan Checklist
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> Mirrors GTM Agents orchestrator guidance @puerto/plugins/orchestrator/README.md#112-325.
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- **Pattern selection**: Default to **pipeline** (mapping → prep → amplification → measurement → feedback). If channel prep + amplification can run in parallel, log a **diamond** with merge gate.
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- **Plan schema**: Save `.claude/plans/plan-<timestamp>.json` capturing objective, stages, task IDs, channel groupings, context passing (UTMs, assets), guardrails, and success metrics (engagement, pipeline, partner reach).
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- **Tool hooks**: Reference `docs/gtm-essentials.md` stack (Serena for CMS/pixel patches, Context7 for platform docs, Sequential Thinking for retro cadence, Playwright for landing/social QA).
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- **Guardrails**: Set retry limit (default 2) for failed publishes; escalation ladder = Distribution Lead → Editorial Director → Marketing Director.
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- **Review**: Use `docs/usage-guide.md#orchestration-best-practices-puerto-parity` checklist before execution to confirm agents, dependencies, deliverables.
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## Workflow
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1. **Channel Mapping** – assign assets to channels with timing, CTA, and owner.
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2. **Publishing Prep** – outline CMS/social scheduler steps, asset variants, localization, and approvals.
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3. **Amplification Plan** – coordinate paid boosts, influencer/partner drops, internal comms, enablement uploads.
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4. **Measurement Hooks** – define UTMs, dashboards, alerting, and reporting cadence.
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5. **Feedback & Recycling** – schedule retro checkpoints and repurposing opportunities.
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## Outputs
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- Distribution calendar with timestamps, channels, owners, UTMs, and status.
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- Amplification checklist (partners, paid, internal enablement, ABM tie-ins).
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- Measurement + feedback plan.
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- Plan JSON entry stored/updated in `.claude/plans` for audit trail.
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## Agent/Skill Invocations
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- `distribution-lead` – drives publishing + amplification.
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- `distribution-checklist` skill – ensures operational rigor per channel.
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- `editorial-director` – confirms narrative alignment.
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## GTM Agents Safeguards
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- **Fallback agents**: document substitutes (e.g., Editorial Director covering Distribution Lead) when specialists unavailable.
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- **Escalation triggers**: if UTMs misfire, partner SLAs slip, or alert thresholds breach twice within 48h, trigger escalation to Content + Growth leadership per GTM Agents runbook.
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- **Plan maintenance**: update plan JSON + change log whenever channels, partners, or measurement hooks change to maintain GTM Agents-grade auditability.
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---
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