34 lines
1.4 KiB
Markdown
34 lines
1.4 KiB
Markdown
---
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name: webinars
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description: Use when planning, producing, and repurposing webinars or virtual events for GTM campaigns.
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---
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# Webinars Skill
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## When to Use
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- Launching a live webinar series or on-demand workshop.
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- Coordinating speakers, content, promotion, and follow-up workflows.
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- Repurposing webinar assets into nurture campaigns.
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## Framework
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1. **Event Blueprint** – define topic, audience, speakers, desired CTA, success KPIs.
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2. **Timeline** – 4 weeks out (announce + landing page), 2 weeks (promo cadence), 1 week (dry run), day-of (tech checks), post-event (follow-up within 24h).
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3. **Content Flow** – intro, agenda, value story/demo, customer proof, live Q&A, CTA.
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4. **Engagement Tools** – polls, chat prompts, Q&A moderation, resource drops.
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5. **Follow-Up** – segment attendees vs no-shows; deliver recording, slides, and recommended next action.
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## Templates
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- Landing page copy + form.
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- Speaker briefing + run-of-show.
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- Slide deck template + demo script.
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- Promotional emails (save-the-date, reminders) and paid/organic social posts.
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- Post-event nurture sequence + SDR talk track.
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## Tips
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- Run a full tech rehearsal with every presenter, even for repeat speakers.
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- Offer both live Q&A and moderated chat to capture different engagement styles.
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- Publish the on-demand version within 24 hours to maximize follow-up velocity.
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- Track attendee questions to seed future content and campaigns.
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---
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