39 lines
1.7 KiB
Markdown
39 lines
1.7 KiB
Markdown
---
|
||
name: seo-writing
|
||
description: Use when planning or drafting search-optimized content that balances keyword intent with GTM messaging.
|
||
---
|
||
|
||
# SEO Writing Skill
|
||
|
||
## When to Use
|
||
- Need pillar/blog content that ranks for a target keyword cluster.
|
||
- Building briefs for writers or agencies.
|
||
- Auditing existing posts for optimization opportunities.
|
||
|
||
## Framework
|
||
1. **Intent Mapping** – classify keyword as informational, navigational, transactional; align CTA accordingly.
|
||
2. **SERP Analysis** – review top 10 results, note content format, length, missing gaps.
|
||
3. **Outline Structure** – mirror winning patterns while adding unique POV/data.
|
||
4. **On-Page Elements** – optimize title tag (<60 chars), meta description, H1/H2, schema, image alt text.
|
||
5. **Internal/External Links** – add minimum 3 internal + 3 authoritative external links.
|
||
6. **Conversion Hooks** – insert CTA blocks, lead magnets, or inline product mentions every ~500 words.
|
||
|
||
## Templates
|
||
- Keyword brief template with intent, primary/secondary keywords, CTA, internal targets.
|
||
- SERP gap analysis worksheet capturing competitor format, word count, differentiators.
|
||
- SEO QA workflow checklist (draft → optimization → publish → refresh schedule).
|
||
|
||
## Tips
|
||
- Refresh top posts quarterly—update stats, add new internal links, re-fetch schema.
|
||
- Use heatmaps/scroll data to validate placement of conversion hooks.
|
||
- Coordinate with demand gen to align CTAs with current offers.
|
||
- Keep keyword cannibalization tracker so multiple teams don’t target same phrase.
|
||
|
||
## Checklist
|
||
- Include primary keyword in H1 + first 100 words.
|
||
- Use semantic variants (LSI terms) per section.
|
||
- Ensure readability score < grade 9.
|
||
- Add FAQ or snippet-ready section.
|
||
|
||
---
|