48 lines
1.9 KiB
Markdown
48 lines
1.9 KiB
Markdown
---
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name: content-pipeline
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description: Plan and execute editorial calendars, asset production, and distribution workflows for GTM campaigns.
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usage: /content-marketing:content-pipeline "Q1 Thought Leadership" --duration 3months --frequency weekly
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---
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# Content Pipeline Command
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Coordinate strategy, production, and distribution for multi-channel content programs aligned to business goals.
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## Command Syntax
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```bash
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/content-marketing:content-pipeline "<program_name>" --duration <timeframe> --frequency <cadence>
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```
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### Parameters
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- `program_name` (positional): Theme or campaign name
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- `--duration`: Calendar window (e.g., 6weeks, 3months)
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- `--frequency`: Publishing cadence (weekly|biweekly|monthly)
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- `--channels`: Comma-delimited list of channels (blog,email,social,webinar)
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- `--personas`: Target personas for tailoring content
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- `--assets`: Required asset types (pillar, blog, social, video)
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## Workflow Phases
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1. **Strategy Alignment** – map program goals, KPIs, personas, and messaging pillars.
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2. **Editorial Planning** – build calendar with pillar assets plus derivative formats per channel.
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3. **Production Sprinting** – assign owners, outline briefs, define review/QA gates.
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4. **Distribution & Promotion** – schedule owned, earned, and paid pushes with UTMs.
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5. **Performance Review** – capture metrics, insights, and optimization backlog.
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## Output Package
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- Editorial calendar (table/json)
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- Asset brief templates with key messages, CTA, SEO targets
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- Channel distribution checklist per asset
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- Measurement plan with KPIs per stage (awareness, consideration, decision)
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## Best Practices
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- Anchor each pillar asset to a buyer-journey stage and repurpose across channels.
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- Pair every asset with a distribution plan before production starts.
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- Bake in approvals and localization windows to avoid publishing slips.
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- Track performance weekly; adapt upcoming topics based on leading indicators.
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---
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