---
name: content-pipeline
description: Plan and execute editorial calendars, asset production, and distribution workflows for GTM campaigns.
usage: /content-marketing:content-pipeline "Q1 Thought Leadership" --duration 3months --frequency weekly
---

# Content Pipeline Command

Coordinate strategy, production, and distribution for multi-channel content programs aligned to business goals.

## Command Syntax

```bash
/content-marketing:content-pipeline "<program_name>" --duration <timeframe> --frequency <cadence>
```

### Parameters
- `program_name` (positional): Theme or campaign name
- `--duration`: Calendar window (e.g., 6weeks, 3months)
- `--frequency`: Publishing cadence (weekly|biweekly|monthly)
- `--channels`: Comma-delimited list of channels (blog,email,social,webinar)
- `--personas`: Target personas for tailoring content
- `--assets`: Required asset types (pillar, blog, social, video)

## Workflow Phases

1. **Strategy Alignment** – map program goals, KPIs, personas, and messaging pillars.
2. **Editorial Planning** – build calendar with pillar assets plus derivative formats per channel.
3. **Production Sprinting** – assign owners, outline briefs, define review/QA gates.
4. **Distribution & Promotion** – schedule owned, earned, and paid pushes with UTMs.
5. **Performance Review** – capture metrics, insights, and optimization backlog.

## Output Package

- Editorial calendar (table/json)
- Asset brief templates with key messages, CTA, SEO targets
- Channel distribution checklist per asset
- Measurement plan with KPIs per stage (awareness, consideration, decision)

## Best Practices

- Anchor each pillar asset to a buyer-journey stage and repurpose across channels.
- Pair every asset with a distribution plan before production starts.
- Bake in approvals and localization windows to avoid publishing slips.
- Track performance weekly; adapt upcoming topics based on leading indicators.

---