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Zhongwei Li
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---
name: whitepapers
description: Use when producing research-heavy whitepapers or technical guides that require structured argumentation and data.
---
# Whitepapers Skill
## When to Use
- Deep-dives for regulated or technical buyers (finance, healthcare, energy).
- Support ABM campaigns with detailed solution explainers.
- Repurpose product research into demand-gen anchors.
## Framework
1. **Audience & Compliance** confirm regulatory constraints, required disclaimers, reading level.
2. **Outline** Executive summary, background, methodology, findings, recommendations, CTA.
3. **Research Layer** cite third-party analysts, customer benchmarks, proprietary data.
4. **Design Considerations** include charts, call-out boxes, and glossary; ensure accessibility.
5. **Peer Review** involve product/legal SMEs for accuracy.
## Templates
- Draft manuscript with references + citations.
- Data appendix or methodology section.
- Design brief with layout guidance.
- Campaign kit (landing page copy, nurture email, social teasers).
## Tips
- Maintain a citation log to accelerate compliance reviews.
- Use modular sections so data refreshes dont require full rewrites.
- Pair launch with derivative assets (blogs, webinars) to extend shelf life.
- Version-control legal-approved language for regulated industries.
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