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skills/webinars/SKILL.md

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+---
+name: webinars
+description: Use when planning, producing, and repurposing webinars or virtual events for GTM campaigns.
+---
+
+# Webinars Skill
+
+## When to Use
+- Launching a live webinar series or on-demand workshop.
+- Coordinating speakers, content, promotion, and follow-up workflows.
+- Repurposing webinar assets into nurture campaigns.
+
+## Framework
+1. **Event Blueprint** – define topic, audience, speakers, desired CTA, success KPIs.
+2. **Timeline** – 4 weeks out (announce + landing page), 2 weeks (promo cadence), 1 week (dry run), day-of (tech checks), post-event (follow-up within 24h).
+3. **Content Flow** – intro, agenda, value story/demo, customer proof, live Q&A, CTA.
+4. **Engagement Tools** – polls, chat prompts, Q&A moderation, resource drops.
+5. **Follow-Up** – segment attendees vs no-shows; deliver recording, slides, and recommended next action.
+
+## Templates
+- Landing page copy + form.
+- Speaker briefing + run-of-show.
+- Slide deck template + demo script.
+- Promotional emails (save-the-date, reminders) and paid/organic social posts.
+- Post-event nurture sequence + SDR talk track.
+
+## Tips
+- Run a full tech rehearsal with every presenter, even for repeat speakers.
+- Offer both live Q&A and moderated chat to capture different engagement styles.
+- Publish the on-demand version within 24 hours to maximize follow-up velocity.
+- Track attendee questions to seed future content and campaigns.
+
+---