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skills/thought-leadership/SKILL.md

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+---
+name: thought-leadership
+description: Use when crafting executive POVs, visionary articles, or keynote narratives that elevate brand authority.
+---
+
+# Thought Leadership Skill
+
+## When to Use
+- CEO/CMO needs a compelling POV on industry trends.
+- Preparing conference keynotes, op-eds, or LinkedIn long-form posts.
+- Launching a category narrative or market education campaign.
+
+## Framework
+1. **Define Thesis** – articulate the bold statement ("The Future of X") and supporting pillars.
+2. **Evidence Mix** – gather proprietary data, customer proof, analyst references, and analogies.
+3. **Narrative Arc** – hook → tension/problem → future vision → proof → call to action.
+4. **Voice & Tone** – confident, data-backed, forward-looking; avoid product pitches until conclusion.
+5. **Derivative Assets** – break the narrative into short-form snippets, Q&A, slides, social clips.
+
+## Templates
+- POV outline capturing hook, market shift, pillars, proof, CTA.
+- Executive summary sheet:
+```
+Statement of belief
+Evidence (3 bullets)
+Implications for buyers
+Recommended next move
+```
+- Thought-leadership storyboard for keynotes/interviews.
+
+## Tips
+- Anchor each pillar with a fresh data point or customer vignette to avoid generic takes.
+- Pair exec ghostwriters with SMEs to balance polish and authenticity.
+- Pre-brief PR/AR teams so earned channels echo the same thesis.
+- Schedule derivative content drops (LinkedIn, podcasts, slides) to extend momentum.
+
+---