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skills/storytelling/SKILL.md

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+---
+name: storytelling
+description: Use when crafting narratives that connect product value to customer pain through clear setup-conflict-resolution arcs.
+---
+
+# Storytelling Skill
+
+## When to Use
+- Need cohesive narrative for campaigns, product launches, or decks.
+- Translating technical capabilities into relatable customer stories.
+- Coaching spokespeople or SDRs on better pitch storytelling.
+
+## Framework
+1. **Audience & Conflict** – identify who the hero is (customer persona) and what obstacle they face.
+2. **Story Arc (SCAR)** – Situation → Complication → Action → Resolution.
+3. **Characterization** – give personas motives, stakes, and quotes.
+4. **Sensory Detail** – use vivid language, specific metrics, and concrete examples.
+5. **Moral/CTA** – tie resolution back to product value and explicit next step.
+
+## Templates
+- Narrative outline (hook, scene, rising tension, turn, resolution, CTA).
+- Pitch script template:
+```
+"Most {persona}s today face {pain}. When {trigger}, {impact}. We worked with {customer} to {action}, leading to {result}."
+```
+- Story inventory tracker to log customer, industry, proof points.
+
+## Tips
+- Record customer interviews to capture natural phrasing for quotes.
+- Swap metaphors/analogies per persona so stories feel tailored.
+- Reinforce numbers with vivid imagery (e.g., "saved hours = extra sprints delivered").
+- Align every story with the current positioning doc to avoid mixed messages.
+
+---