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skills/seo-writing/SKILL.md

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+---
+name: seo-writing
+description: Use when planning or drafting search-optimized content that balances keyword intent with GTM messaging.
+---
+
+# SEO Writing Skill
+
+## When to Use
+- Need pillar/blog content that ranks for a target keyword cluster.
+- Building briefs for writers or agencies.
+- Auditing existing posts for optimization opportunities.
+
+## Framework
+1. **Intent Mapping** – classify keyword as informational, navigational, transactional; align CTA accordingly.
+2. **SERP Analysis** – review top 10 results, note content format, length, missing gaps.
+3. **Outline Structure** – mirror winning patterns while adding unique POV/data.
+4. **On-Page Elements** – optimize title tag (<60 chars), meta description, H1/H2, schema, image alt text.
+5. **Internal/External Links** – add minimum 3 internal + 3 authoritative external links.
+6. **Conversion Hooks** – insert CTA blocks, lead magnets, or inline product mentions every ~500 words.
+
+## Templates
+- Keyword brief template with intent, primary/secondary keywords, CTA, internal targets.
+- SERP gap analysis worksheet capturing competitor format, word count, differentiators.
+- SEO QA workflow checklist (draft → optimization → publish → refresh schedule).
+
+## Tips
+- Refresh top posts quarterly—update stats, add new internal links, re-fetch schema.
+- Use heatmaps/scroll data to validate placement of conversion hooks.
+- Coordinate with demand gen to align CTAs with current offers.
+- Keep keyword cannibalization tracker so multiple teams don’t target same phrase.
+
+## Checklist
+- Include primary keyword in H1 + first 100 words.
+- Use semantic variants (LSI terms) per section.
+- Ensure readability score < grade 9.
+- Add FAQ or snippet-ready section.
+
+---