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skills/editorial-ops/SKILL.md

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+---
+name: editorial-ops
+description: Use when planning multi-channel editorial calendars, enforcing publishing cadences, and coordinating distribution workflows across GTM teams.
+---
+
+# Editorial Operations Skill
+
+## When to Use
+- Building or refreshing quarterly editorial roadmaps tied to GTM objectives.
+- Translating thought-leadership pillars into weekly blog, newsletter, and social programming.
+- Auditing production capacity, approvals, and distribution SLAs to eliminate bottlenecks.
+
+## Framework
+1. **North Star & Themes** – lock the executive thesis and supporting pillars (see GTM Agents Marketing Director guidance @puerto/README.md#183-212).
+2. **Cadence Grid** – map channels (blog, podcast, webinar, newsletter, LinkedIn) vs. frequency, owner, and CTA.
+3. **Production Swimlanes** – ideation → outline → draft → edit → design → approvals → launch.
+4. **Distribution Tree** – primary asset → derivative snippets → paid boosts → lifecycle inserts.
+5. **Measurement Layer** – define KPI guardrails (reach, engagement, SQL influence, pipeline velocity) before content leaves drafting.
+
+## Workflow Checklist
+- Weekly **Editorial Stand-up** (30 min): review status board, unblock owners, confirm launches.
+- **Content Readiness Criteria**: complete brief, stakeholder quotes, sources cited, SEO target, CTA alignment.
+- **Approval Paths**: highlight who signs off (Content Strategist, Brand, Legal) and expected turnaround.
+- **Escalation Matrix**: Marketing Director + Project Manager contacts for scope or timeline changes.
+
+## Templates
+- **Editorial Calendar**: See `assets/editorial_calendar_template.md` for tracking content.
+- **Distribution Brief**: See `assets/distribution_brief.md` for launch checklists.
+- **Post-Launch Debrief** template capturing performance vs. guardrails, learnings, and follow-up actions.
+- **Ops Dashboard** view showing backlog aging, production velocity, and publication mix.
+
+## Tips
+- Treat every flagship asset like a mini campaign: pair the lifecycle-mapping blueprint (Plan → Build → QA → Launch → Inspect) with editorial checkpoints.
+- Partner with Marketing Analytics to instrument dashboards early; no asset ships without a measurement plan.
+- Keep a "Parking Lot" section for emergent ideas so high-priority launches retain focus.
+- Borrow GTM Agents's status packet format (see lifecycle-mapping skill) for weekly exec updates.
+
+## Tooling Hooks
+- **Serena**: patch CMS or marketing automation snippets safely during content QA.
+- **Context7**: fetch current GA4/HubSpot docs when defining measurement plans.
+- **Sequential Thinking**: reason through campaign narratives or backlog reprioritization.
+- **Playwright**: capture screenshots of new landing pages or gated assets before publishing.
+
+## Deliverables
+1. Quarterly editorial roadmap (themes, owners, launch dates).
+2. Weekly status packet summarizing highlights, KPIs, blockers, and next five actions.
+3. Distribution checklist signed by Marketing Director + Sales counterpart to ensure coverage.
+
+## Quality Gates
+- KPI guardrails documented pre-launch (reach %, CTR, SQL influence, retention impact).
+- Approval sign-offs stored with links/timestamps for audit trail.
+- Post-launch retro completed within 5 business days, feeding insights back into the backlog.