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skills/case-studies/SKILL.md

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+---
+name: case-studies
+description: Use when creating customer stories that prove ROI, highlight use cases, and equip sales with proof.
+---
+
+# Case Studies Skill
+
+## When to Use
+- Sales needs tailored proof points for a segment or persona.
+- Marketing is launching a campaign that requires social proof.
+- Customer success wants standardized win-story format.
+
+## Framework
+1. **Story Framework (CHIC)** – Challenge → Hypothesis → Implementation → Change (results).
+2. **Data Gathering** – collect metrics (time saved, revenue lift), qualitative quotes, before/after workflows.
+3. **Narrative Structure** – exec summary, customer background, stakes, solution, outcomes, CTA.
+4. **Format Variations** – PDF, one-pager, slide deck, video script, micro social posts.
+5. **Enablement Package** – key stats table, objection responses, industry tags.
+
+## Templates
+- Narrative brief outlining each CHIC section with quote/data placeholders.
+- Multi-format layout kit (PDF, one-pager, slide deck) sharing headline + proof modules.
+- Enablement bundle: stats table, objection matrix, industry filter tags.
+
+## Tips
+- Secure approvals early—share outlines with customers/legal before writing.
+- Lead with outcomes; move background into sidebars to keep attention.
+- Build a modular proof library so stats auto-populate future case studies.
+- Produce derivative social tiles or short videos alongside the long-form asset.
+
+## Checklist
+- At least 2 hard metrics and 1 qualitative quote.
+- Visual timeline or architecture diagram.
+- CTA customized per campaign (demo, workshop, download).
+- Approvals from customer + legal.
+
+---