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commands/content-pipeline.md

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+---
+name: content-pipeline
+description: Plan and execute editorial calendars, asset production, and distribution workflows for GTM campaigns.
+usage: /content-marketing:content-pipeline "Q1 Thought Leadership" --duration 3months --frequency weekly
+---
+
+# Content Pipeline Command
+
+Coordinate strategy, production, and distribution for multi-channel content programs aligned to business goals.
+
+## Command Syntax
+
+```bash
+/content-marketing:content-pipeline "<program_name>" --duration <timeframe> --frequency <cadence>
+```
+
+### Parameters
+- `program_name` (positional): Theme or campaign name
+- `--duration`: Calendar window (e.g., 6weeks, 3months)
+- `--frequency`: Publishing cadence (weekly|biweekly|monthly)
+- `--channels`: Comma-delimited list of channels (blog,email,social,webinar)
+- `--personas`: Target personas for tailoring content
+- `--assets`: Required asset types (pillar, blog, social, video)
+
+## Workflow Phases
+
+1. **Strategy Alignment** – map program goals, KPIs, personas, and messaging pillars.
+2. **Editorial Planning** – build calendar with pillar assets plus derivative formats per channel.
+3. **Production Sprinting** – assign owners, outline briefs, define review/QA gates.
+4. **Distribution & Promotion** – schedule owned, earned, and paid pushes with UTMs.
+5. **Performance Review** – capture metrics, insights, and optimization backlog.
+
+## Output Package
+
+- Editorial calendar (table/json)
+- Asset brief templates with key messages, CTA, SEO targets
+- Channel distribution checklist per asset
+- Measurement plan with KPIs per stage (awareness, consideration, decision)
+
+## Best Practices
+
+- Anchor each pillar asset to a buyer-journey stage and repurpose across channels.
+- Pair every asset with a distribution plan before production starts.
+- Bake in approvals and localization windows to avoid publishing slips.
+- Track performance weekly; adapt upcoming topics based on leading indicators.
+
+---