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commands/content-pipeline.md

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+---
+name: content-pipeline
+description: Plan and execute editorial calendars, asset production, and distribution workflows for GTM campaigns.
+usage: /content-marketing:content-pipeline "Q1 Thought Leadership" --duration 3months --frequency weekly
+---
+
+# Content Pipeline Command
+
+Coordinate strategy, production, and distribution for multi-channel content programs aligned to business goals.
+
+## Command Syntax
+
+```bash
+/content-marketing:content-pipeline "<program_name>" --duration <timeframe> --frequency <cadence>
+```
+
+### Parameters
+- `program_name` (positional): Theme or campaign name
+- `--duration`: Calendar window (e.g., 6weeks, 3months)
+- `--frequency`: Publishing cadence (weekly|biweekly|monthly)
+- `--channels`: Comma-delimited list of channels (blog,email,social,webinar)
+- `--personas`: Target personas for tailoring content
+- `--assets`: Required asset types (pillar, blog, social, video)
+
+## Workflow Phases
+
+1. **Strategy Alignment** – map program goals, KPIs, personas, and messaging pillars.
+2. **Editorial Planning** – build calendar with pillar assets plus derivative formats per channel.
+3. **Production Sprinting** – assign owners, outline briefs, define review/QA gates.
+4. **Distribution & Promotion** – schedule owned, earned, and paid pushes with UTMs.
+5. **Performance Review** – capture metrics, insights, and optimization backlog.
+
+## Output Package
+
+- Editorial calendar (table/json)
+- Asset brief templates with key messages, CTA, SEO targets
+- Channel distribution checklist per asset
+- Measurement plan with KPIs per stage (awareness, consideration, decision)
+
+## Best Practices
+
+- Anchor each pillar asset to a buyer-journey stage and repurpose across channels.
+- Pair every asset with a distribution plan before production starts.
+- Bake in approvals and localization windows to avoid publishing slips.
+- Track performance weekly; adapt upcoming topics based on leading indicators.
+
+---

commands/create-ebook.md

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+---
+name: create-ebook
+description: Generate multi-chapter ebooks/whitepapers with outlines, copy, and design guidance.
+usage: /content-marketing:create-ebook --theme "AI Revenue Ops" --chapters 5 --persona "RevOps Leader"
+---
+
+# Create Ebook Command
+
+## Purpose
+Produce pillar assets (ebooks, whitepapers, guides) that anchor campaign content and fuel lead-gen programs.
+
+## Syntax
+```bash
+/content-marketing:create-ebook \
+  --theme "<topic>" \
+  --persona "<target role>" \
+  --chapters <number> \
+  --design "premium" \
+  --cta "demo"
+```
+
+### Parameters
+- `--theme`: Central story arc or topic.
+- `--persona`: Primary reader.
+- `--chapters`: Number of chapters/sections (default 5).
+- `--design`: Template style (minimal, premium, data-heavy).
+- `--cta`: Primary conversion goal (demo, trial, consultation).
+- `--assets`: Supporting data, interviews, or transcripts.
+
+## Output Package
+- Chapter-by-chapter outline with key messages and stats.
+- Draft copy per section (intro, body, conclusion, CTA).
+- Design brief (visual direction, data viz ideas, image suggestions).
+- Repurposing plan (landing page copy, nurture email series, social teasers).
+
+## Production Checklist
+1. Approve outline with stakeholders.
+2. Draft copy > content strategist review.
+3. Pass to design/layout; integrate data viz.
+4. QA for typos, accessibility, CTA accuracy.
+5. Publish landing page + automate nurture sequence.
+
+---

commands/generate-blog.md

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+---
+name: generate-blog
+description: Produce SEO-optimized blog drafts aligned with brand messaging and target keywords.
+usage: /content-marketing:generate-blog --topic "AI in GTM" --persona "CMO" --keyword "ai marketing strategy"
+---
+
+# Generate Blog Command
+
+## Purpose
+Create long-form blog content that balances SEO intent, persona pain points, and GTM storytelling.
+
+## Syntax
+```bash
+/content-marketing:generate-blog \
+  --topic "<working title>" \
+  --persona "<target role>" \
+  --keyword "<primary keyword>" \
+  --length 1200 \
+  --tone "authoritative"
+```
+
+### Parameters
+- `--topic`: Core subject or angle for the post.
+- `--persona`: Reader profile (CMO, Demand Gen Lead, Founder).
+- `--keyword`: Primary keyword to optimize for.
+- `--length`: Target word count (default 1200).
+- `--tone`: voice (authoritative, conversational, visionary).
+- `--cta`: Desired call-to-action (demo, download, subscribe).
+
+## Output Package
+- SEO brief (H1/H2 structure, keyword usage, meta data).
+- Draft article in Markdown with intro → body → CTA.
+- Pull quotes, tweet thread, LinkedIn caption suggestions.
+- Repurposing ideas (podcast segment, newsletter blurb, short video script).
+
+## Best Practices
+- Map subheadings to buyer journey stages.
+- Include statistics or quotes every ~300 words for credibility.
+- Add internal/external links (3 each minimum).
+- End with CTA tied to campaign objective.
+
+---