35 lines
1.6 KiB
Markdown
35 lines
1.6 KiB
Markdown
---
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name: analyze-competitive-landscape
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description: Produces competitive landscape brief with threat levels, differentiators, and recommended actions.
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usage: /competitive-intelligence:analyze-competitive-landscape --scope enterprise-saas --audience exec --window 30d --format deck
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---
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# Command: analyze-competitive-landscape
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## Inputs
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- **scope** – product line, segment, or geo focus.
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- **audience** – exec | product | sales | marketing.
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- **window** – analysis timeframe (30d, 60d, quarter, custom).
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- **format** – deck | memo | docset.
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- **signals** – optional URLs/files to include (research, CRM stats, win/loss exports).
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## Workflow
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1. **Signal Aggregation** – pull intel from research feeds, CRM, sales notes, and market news.
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2. **Threat Assessment** – evaluate competitor moves, assign severity/confidence, link to metrics.
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3. **Differentiation Mapping** – highlight core strengths/weaknesses vs each rival.
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4. **Action Planning** – recommend counter plays, investments, or messaging pivots per stakeholder.
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5. **Executive Packaging** – format narrative, visuals, and action register for the requested format.
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## Outputs
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- Competitive brief (deck/memo) with threat levels, trends, and insights.
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- Action register with owners, due dates, and success metrics.
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- Appendix with referenced signals, quotes, and supporting data.
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## Agent/Skill Invocations
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- `market-insights-director` – leads synthesis + executive narrative.
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- `battlecard-program-manager` – feeds differentiation + plays into the brief.
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- `market-signal-tracker` skill – structures signals + metadata.
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- `executive-briefing-kit` skill – enforces storytelling + action format.
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---
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