32 lines
1.5 KiB
Markdown
32 lines
1.5 KiB
Markdown
---
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name: market-signal-tracker
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description: Operating system for logging market/competitive signals with severity,
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confidence, and routing.
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---
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# Market Signal Tracker Skill
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## When to Use
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- Monitoring competitor launches, pricing moves, org shifts, funding, or partner announcements.
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- Tracking analyst coverage, customer chatter, or social sentiment around competitors.
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- Ensuring signals route to the right owners with context and deadlines.
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## Framework
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1. **Signal Intake** – capture source, timestamp, competitor, category (product, pricing, GTM, talent, regulation).
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2. **Severity & Confidence** – rate potential impact, confidence level, and affected product/segment.
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3. **Routing** – assign owners (product, enablement, comms, exec) with SLA + follow-up notes.
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4. **Action Status** – track planned/active/completed actions linked to each signal.
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5. **Reporting** – weekly digest summarizing net-new signals, escalations, and outstanding actions.
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## Templates
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- Signal log spreadsheet or Notion database with views by competitor/category.
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- Weekly digest template with highlights, escalations, and recommended actions.
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- Action tracker with owner, due date, and dependency fields.
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## Tips
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- Automate ingestion by connecting RSS, alerts, and social monitoring; maintain manual overrides for high-sensitivity items.
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- Keep a rolling 90-day archive to reference trends and repeat patterns.
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- Pair with `analyze-competitive-landscape` and `run-win-loss-program` for holistic perspective.
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---
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