35 lines
1.7 KiB
Markdown
35 lines
1.7 KiB
Markdown
---
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name: run-win-loss-program
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description: Manages end-to-end win/loss research including sampling, interviews, analysis, and routing.
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usage: /competitive-intelligence:run-win-loss-program --segment enterprise --period quarter --sample-size 12 --audience product,sales
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---
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# Command: run-win-loss-program
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## Inputs
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- **segment** – target segment or region (enterprise, smb, strategic, apac, etc.).
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- **period** – timeframe (month, quarter, half, custom).
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- **sample-size** – number of deals to include (default 10).
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- **audience** – comma-separated recipients (product, sales, marketing, exec, pricing).
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- **focus-topics** – optional keywords (pricing, onboarding, security, support).
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## Workflow
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1. **Sampling & Prep** – select deals across wins/losses, ensure mix of personas/products.
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2. **Interview Coordination** – schedule interviews, share discussion guide, capture consent.
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3. **Analysis & Tagging** – tag qualitative insights, align with quantitative pipeline metrics.
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4. **Insight Synthesis** – highlight key drivers, quotes, and recommended actions per audience.
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5. **Routing & Tracking** – assign follow-ups to owners, track status, and plan next cycle.
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## Outputs
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- Win/loss insight report with themes, quotes, and data visualizations.
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- Deal driver dashboard (e.g., pricing, product gap, competition) with trendlines.
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- Follow-up tracker mapping insights to backlog items and deadlines.
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## Agent/Skill Invocations
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- `win-loss-analyst` – leads sampling, interviews, and analysis.
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- `market-insights-director` – connects insights to strategic priorities.
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- `win-loss-dataset` skill – structures qualitative/quantitative tags.
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- `market-signal-tracker` skill – cross-links insights with other market signals.
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---
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