35 lines
1.7 KiB
Markdown
35 lines
1.7 KiB
Markdown
---
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name: build-battlecard-suite
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description: Creates updated battlecards, objection handling, and enablement assets for target competitors.
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usage: /competitive-intelligence:build-battlecard-suite --competitors alpha,beta --audience sales,cs --format deck --refresh-cadence monthly
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---
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# Command: build-battlecard-suite
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## Inputs
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- **competitors** – comma-separated competitor list.
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- **audience** – sales | cs | marketing | exec | product (multi-select via comma list).
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- **format** – deck | docset | notion | pdf.
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- **refresh-cadence** – monthly | quarterly | on-demand.
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- **data-links** – optional references (win/loss notes, recordings, research PDFs).
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## Workflow
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1. **Intel Consolidation** – gather latest insights from CRM, call libraries, research hubs, and product notes.
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2. **Narrative Refresh** – update positioning, traps, landmines, differentiation, and value proof.
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3. **Play Development** – define talk tracks, objection handling, traps, and recommended assets.
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4. **Packaging** – format deliverables per audience + format, including quick reference tables.
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5. **Distribution & Feedback** – publish to enablement channels, capture usage + improvement requests.
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## Outputs
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- Battlecard pack per competitor (PDF/deck/Notion) with messaging + plays.
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- Objection handling sheet + competitive talk track scripts.
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- Update log + adoption plan with owners.
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## Agent/Skill Invocations
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- `battlecard-program-manager` – curates content + manages adoption plan.
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- `market-insights-director` – validates differentiation + threat framing.
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- `battlecard-library` skill – enforces battlecard structure + metadata.
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- `executive-briefing-kit` skill – prepares exec-friendly highlights when audience includes leadership.
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---
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