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commands/build-battlecard-suite.md

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+---
+name: build-battlecard-suite
+description: Creates updated battlecards, objection handling, and enablement assets for target competitors.
+usage: /competitive-intelligence:build-battlecard-suite --competitors alpha,beta --audience sales,cs --format deck --refresh-cadence monthly
+---
+
+# Command: build-battlecard-suite
+
+## Inputs
+- **competitors** – comma-separated competitor list.
+- **audience** – sales | cs | marketing | exec | product (multi-select via comma list).
+- **format** – deck | docset | notion | pdf.
+- **refresh-cadence** – monthly | quarterly | on-demand.
+- **data-links** – optional references (win/loss notes, recordings, research PDFs).
+
+## Workflow
+1. **Intel Consolidation** – gather latest insights from CRM, call libraries, research hubs, and product notes.
+2. **Narrative Refresh** – update positioning, traps, landmines, differentiation, and value proof.
+3. **Play Development** – define talk tracks, objection handling, traps, and recommended assets.
+4. **Packaging** – format deliverables per audience + format, including quick reference tables.
+5. **Distribution & Feedback** – publish to enablement channels, capture usage + improvement requests.
+
+## Outputs
+- Battlecard pack per competitor (PDF/deck/Notion) with messaging + plays.
+- Objection handling sheet + competitive talk track scripts.
+- Update log + adoption plan with owners.
+
+## Agent/Skill Invocations
+- `battlecard-program-manager` – curates content + manages adoption plan.
+- `market-insights-director` – validates differentiation + threat framing.
+- `battlecard-library` skill – enforces battlecard structure + metadata.
+- `executive-briefing-kit` skill – prepares exec-friendly highlights when audience includes leadership.
+
+---