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commands/analyze-competitive-landscape.md

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+---
+name: analyze-competitive-landscape
+description: Produces competitive landscape brief with threat levels, differentiators, and recommended actions.
+usage: /competitive-intelligence:analyze-competitive-landscape --scope enterprise-saas --audience exec --window 30d --format deck
+---
+
+# Command: analyze-competitive-landscape
+
+## Inputs
+- **scope** – product line, segment, or geo focus.
+- **audience** – exec | product | sales | marketing.
+- **window** – analysis timeframe (30d, 60d, quarter, custom).
+- **format** – deck | memo | docset.
+- **signals** – optional URLs/files to include (research, CRM stats, win/loss exports).
+
+## Workflow
+1. **Signal Aggregation** – pull intel from research feeds, CRM, sales notes, and market news.
+2. **Threat Assessment** – evaluate competitor moves, assign severity/confidence, link to metrics.
+3. **Differentiation Mapping** – highlight core strengths/weaknesses vs each rival.
+4. **Action Planning** – recommend counter plays, investments, or messaging pivots per stakeholder.
+5. **Executive Packaging** – format narrative, visuals, and action register for the requested format.
+
+## Outputs
+- Competitive brief (deck/memo) with threat levels, trends, and insights.
+- Action register with owners, due dates, and success metrics.
+- Appendix with referenced signals, quotes, and supporting data.
+
+## Agent/Skill Invocations
+- `market-insights-director` – leads synthesis + executive narrative.
+- `battlecard-program-manager` – feeds differentiation + plays into the brief.
+- `market-signal-tracker` skill – structures signals + metadata.
+- `executive-briefing-kit` skill – enforces storytelling + action format.
+
+---